Our Story

Founded in 2015 in Sydney, NASH has been creating stylish, luxurious and original homewares to inspire the decorator within.


With a nod to Scandi design and the foodie lifestyle of Sydney, we design and create all our products locally to cater to the tastes of our local and overseas customers. While fashion trends play an important part in the design process, an eye for the best fabrics, soft textures and classic colour ways are the cornerstone of our design philosophy.

Join us on our ever evolving journey as we introduce new and innovative wares for the sophisticated modern home. 

NASH Hlin linen throw blanket
About the founders
Nicole Hands

Co-founder and Sales & Marketing Director Nicole Hands continues to pursue her love of design in harmony with her passion for homewares with NASH. Art, interior design and travel are the sources of inspiration that continue to fuel Nicole's drive and passion to continually evolve NASH. With a career spanning over three decades in design, art direction, retail and marketing, Nicole has injected her many years of branding strategy, customer insights and retailer experience into launching and marketing the NASH brand both locally and abroad.

Sarah Assaf

With a wealth of knowledge and experience in fashion design, styling and retail, Co–founder and Creative Director Sarah Assaf utilises her sophisticated and meticulous style to evolve the NASH brand into a high quality and desired product. Inspired by nature and natural fibres, her eye for design is based around the trends of the fashion industry and the purity of Scandinavian style. Being exposed to fashion designers and couturists at an early age it was ingrained in her to continue along the path of design. Working with some of Australia’s top stylists along with 2 decades worth of experience in retail, Sarah is in tune with what consumers are looking for in a high quality product.